Social Media Marketing vs Traditional Marketing

In today’s business world social media is a huge buzz word, but many still do not understand how social networks such as Facebook and Twitter contribute to the bottom line of a company’s sales goals. This article seeks to demystify social media marketing and how it can impact any business competing in a crowded marketplace.
Traditional marketing including TV, radio and print (newspapers and magazines) are for the most part a forced type of advertising. Users of these mediums are looking to watch their favourite tv show, listen to their style of music or read the latest news of their interest. The objective of the ad is to get people to phone, visit the store or visit the website to order a product or service. These ads are forced upon these users and interrupt their focus. Although this is the most traditional sense of marketing the percentage upon which people act is estimated to be in the 1-2% range.
Compare this to a social media marketing strategy, particularly one developed by Brave Media entitled the Internet Marketing Strategy (IMS) Trifecta. The idea in this case is to develop a stream of compelling content on the company’s blog which showcases the benefits of the product or service it is offering.