Social Media Marketing vs Traditional Marketing

In today’s business world social media is a huge buzz word, but many still do not understand how social networks such as Facebook and Twitter contribute to the bottom line of a company’s sales goals. This article seeks to demystify social media marketing and how it can impact any business competing in a crowded marketplace.
Traditional marketing including TV, radio and print (newspapers and magazines) are for the most part a forced type of advertising. Users of these mediums are looking to watch their favourite tv show, listen to their style of music or read the latest news of their interest. The objective of the ad is to get people to phone, visit the store or visit the website to order a product or service. These ads are forced upon these users and interrupt their focus. Although this is the most traditional sense of marketing the percentage upon which people act is estimated to be in the 1-2% range.
Compare this to a social media marketing strategy, particularly one developed by Brave Media entitled the Internet Marketing Strategy (IMS) Trifecta. The idea in this case is to develop a stream of compelling content on the company’s blog which showcases the benefits of the product or service it is offering.

SACHIN TENDULKAR’S LIFE STORY

Sachin Ramesh Tendulkar born April 24, 1973 in Mumbai, Maharashtra, India, is an Indian cricketer widely regarded as one of the greatest batsmen in the history of cricket. In 2002, Wisden ranked him the second greatest Test batsman of all time next only to Sir Donald Bradman, and the second greatest one-day international (ODI) batsman of all time next only to Sir Viv Richards. The list was later revised to make him the greatest one-day international (ODI) batsman of all time. In September 2007, Shane Warne, the world-record breaking Australian leg spinner, rated Sachin Tendulkar as the greatest player he has played with or against. Sachin Tendulkar was the only player of the current generation to be included in Bradman's Eleven, the dream team of Sir Donald Bradman, published in his biography. He is sometimes referred to as the Little Master or the Master Blaster.

world cup 2011

All of us who are born after 1983 or were too young to remember anything of that period, have only heard stories from our elders about India’s remarkable World Cup victory in that year or at the most, have seen footages of the final between India and West Indies.

Although by listening to the stories and watching the highlights years back, we were able to imagine the triumphant feeling that the country must have experienced back then but we were devoid of the actual feeling of the live moment when the country achieves the feat of lifting the World Cup.

Come April 2, 2011 and we were able to have a firsthand experience of what it actually means to rule the world when Mahendra Singh Dhoni hit Nuvan Kulsekara for a six over his head. I jumped out of my chair like I have never jumped before ever (Thank God for my height else my head would have hit the fan!). And that’s not all. I even clapped on the table few times. The scene gave a jolt to my family as I have always been someone who controls his reactions, but who the hell cares? We have the cup that counts! I am sure even others, like me, will have fond memories of what they did when the six was hit.

The final victory, twists and the important happenings of the match, players’ performances, tension when India lost two openers and the rest of the matches of the series are going to be a part of our discussion for the rest of our lives. The visuals of our team celebrating after the victory, Sachin being lifted on the players’ shoulders and the celebrations across our countries are going to remain permanently in our eyes forever. Unintentionally, we might even by-heart the scorecard of the final.

In the future, no matter how many important events happen with us or how much we achieve in our lives, many years later if we ever decide to write the summary of our lives, India’s 2011 World Cup victory will be an important part of it.

India Development

In the last 10 years, accepting a standardised measure for economic status of a country has come under lot of discussion. But, GDP has been accepted by most of the economists as that measure. The GDP of a country is defined as the market value of all final goods and services produced within a country in a given period of time. This does have some pitfalls. For example, Leisure, non-market production, etc., do not come under GDP calculation. Also, some negative(debatable) things do come under calculation of GDP like say higher production of cars in a country would mean higher GDP, but negativities caused due to smoke emission from all the cars is not deducted from GDP.Also, for a state we have accepted SDP as an indicator for health of a state's economy.

Our Pride

      Year 2010 Review of Indian Army

The Year 2010 marked a leap towards fulfilling the urgent need of the Indian Army to bridge the shortfall in its Officers Cadre with the approval of the second Officers Training Academy (OTA) at Gaya in Bihar. Indigenization got a big boost as the Army decided to place an order for another 124 Main Battle Tanks MBT Arjun and conducted pre-induction trials of the 3,500 kms long Agni-3 ballistic missile. Also during the year a change of guard took place at the top with General VK Singh taking charge.

Save the trees

Reasons to save trees !
Trees clean the air: Trees help cleanse the air by intercepting airborne particles, reducing heat, and absorbing pollutants such as carbon monoxide, sulphur dioxide, and nitrogen dioxide. Trees are Effective Sound Barriers : Trees are as effective as stone walls in stopping sound. They muffle urban noise almost as effectively as stone walls. Trees, planted at strategic points in a neighborhood or around your house, can mitigate major noises from crowded roads, railway stations and airports. Trees Produce Oxygen : A mature leafy tree, in a few months, produces as much oxygen as that required by 10 people for one year. Trees Become dustbins for harmful gases : a tree absorbs and locks away carbon dioxide, and other harmful gases which warm the environment. An urban forest is a carbon storage area that can lock up as much carbon. Trees Shade and Cool : Shade from trees reduces the need for fan, coolers and air conditioning in summer. Studies have shown that parts of cities without cooling shade from trees can literally be "heated islands," with temperatures as much as 4-6 degrees Celsius higher than surrounding areas. In winter, trees break the force of winter winds. Trees Act as Windbreaks: trees break the force of the wind. This protects houses, farmland and vegetation. Trees Fight Soil Erosion: Trees fight soil erosion, conserve rainwater, and reduce water runoff and sediment deposit after storms Trees help in lowering the dust levels and pollution levels in the cities. Trees decrease respiratory problems; Children staying in areas and localites with trees have much less breathing problems that children staying in localities which have no trees.

                                             Save Tree Save Earth

Global Warming

The global warming described above tends to be attributed to human influences, particularly the release of greenhouse gases into the atmosphere by human activities. The largest culprit is carbon dioxide. Atmospheric CO₂ has increased about 35% between 1850 and 2006. CO₂ is the second greatest contributor (after water vapor) to the natural greenhouse effect that maintains a habitable climate on Earth.
There is a problem with attributing the 20th century warming to increasing CO₂: most of the temperature increase occurred from 1910 to 1940, but only a third of the modern increase in CO₂ had occurred by then. Clearly, the 20th century temperature increase in general cannot be attributed to human activities. The emerging hypothesis is that post-1940 temperature change was suppressed by the cooling effect of aerosols (particulate pollution) in the atmosphere, which diminished since the 1970s.
The CO₂-temperature causal relation has been mentioned in connection with ice-core data dating to several hundred thousand years ago, correlating CO₂ and temperature, but it is increasingly clear that in the geologic past the temperature changes preceded the CO₂ changes (Schackleton, 2000) Rather than atmospheric CO₂ driving temperature changes, it is temperature changes which may have driven past changes in the global carbon cycle (including biomass and oceanic CO₂) resulting in atmospheric CO₂ changes (Indermuhle et al., 1999).
This hypothesis rests on general circulation models (GCMs), computer models which simulate the global atmosphere including influences from the Sun, greenhouse gases, aerosols, clouds, ocean temperatures, etc. Published models have come to produce somewhat consistent results. This consistency by itself does not affirm the models: many of the influences cannot be adequately included--in fact, some effects are not yet understood from a physical standpoint to permit their modeling from first principles. The solution, to incorporate such effects as empirical factors, is not inherently wrong, but problems arise when too much confidence is placed in the results. After all, when multiple non-greenhouse gas forcings are included in ad-hoc ways, the fact that the models can be adjusted to reproduce past climate is no longer a test of the models. This misplaced faith is illustrated by the intensive scrutiny of the MSU satellite temperature record, prompted in part because these observations did not match the models. The scrutiny was fruitful, but the models remain the subject of too much faith. In addition, the similar empirical adjustments used in different GCMs contributes to similar outcomes, giving a misleading apperance of "consensus".

Who is Fletcher?

The BCCI on Wednesday appointed the 62-year-old Fletcher, who coached England from 1999 to 2007 with mixed results, as Gary Kirsten's replacement on a two-year term.
India's bowing coach Eric Simons, who was on Wednesday given an extension, said that it would be a great challenge for Fletcher to coach the Indian team.
Simons said he was looking forward to work with Fletcher and hoped that the former England coach would bring in new ideas.